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Poster Power! The gift of advertising for children's charity

London : 6 August 2008. The UK ’s market leader in outdoor advertising, Clear Channel Outdoor, has donated significant, long-term media space to The National Blind Children’s Society. The charity’s new outdoor poster campaign, breaking on 11 August 2008, will promote mobile phone recycling across the UK .

Each mobile phone recycled through the National Blind Children’s Society raises three pounds for the charity.

National Blind Children’s Society chief executive, Carolyn Fullard, said: ‘This extremely generous offer from Clear Channel will make a big difference to us.

‘Our charity depends totally on donations and our own fundraising activities to help more than 24,000 children and young people with visual impairment in the UK . Without the support of individuals and organisations such as Clear Channel we cannot continue to provide the specialist support that these children desperately need.’

Pip Hainsworth, Marketing Director at Clear Channel Outdoor UK , said: ‘We are delighted to be able to help The National Blind Children’s Society to promote its phone recycling initiative. Using our 6-sheet sites across the UK , coupled with our mobile service Interact, potential donors are prompted to text the NBCS, via the shortcode number 62266, with their contact details. This information is then used to send franked recycling bags to retrieve unwanted handsets.

“We support a number of charities through our corporate responsibility programme and are impressed by the work of this organisation in helping children with visual impairment, particularly during their years of education.’